The digital marketplace at LAX has successfully transformed the approach to traveler and employee engagement through the incorporation of a CRM and loyalty platform. The platform has driven positive advancements in customer interaction and revenue enhancement demonstrated by data analytics. This case study will provide details on specific tactics and deliverables from the program and provide an analysis of effectiveness and impact.
Presenter: Chris Hartman, Director of Digital Experiences, Airport Dimensions
General Session Room sponsored by Inspire Brands
April 3 @ 15:15
15:15 — 15:30 (15′)
Texas A/B
