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MSY Unveils New Brand Identity

Louis Armstrong New Orleans International Airport (MSY) has unveiled a new brand identity ahead of Super Bowl LIX. At a pre-Super Bowl employee pep rally, airport leaders revealed the airport’s new visual branding, which features an updated Fleur de Lis “Plane de Lis” logo that  suggests a plane taking off; a new color palette employing green, yellow, blue, red and pink tones inspired by New Orleans’ architecture, nature and food; as well as prominent placement of the airport’s Louis Armstrong namesake.

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