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Harms Named Enliven CEO

Enliven, the Nashville-based beverage partnership consulting firm, this week announced the appointment of Tim Harms as the company’s new CEO, where he will be tasked with guiding the firm into new areas of strategic growth.

Harms succeeds Tim Richardson, founder and current CEO, who will transition to Chair of the Board.

Harms is a seasoned executive with more than a decade of senior leadership in the consulting and beverage industries. Before joining the Enliven team in 2013 as an account executive, he provided advisory and assurance services at Deloitte. Harms was named Enliven managing director in 2015 and under his purview the company has grown revenue by nearly 300 percent, expanded into international markets, and launched new service offerings.

Enliven services clients in key sectors, including aviation, healthcare, food service, hospitality, convenience, and entertainment, specializing in helping customers manage and negotiate exclusive pouring rights contracts with the major beverage companies

“I am pleased to welcome Tim Harms as CEO,” said Richardson. “He is a visionary leader and has demonstrated significant skill and understanding of the needs of our customers. Tim is dedicated to delivering outstanding results while acutely understanding the nuances of beverage deal negotiation with the top players in the market. With his appointment, we are well positioned to propel Enliven into the next phase of its evolution.”

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