AIRMALL USA, which operates the AIRMALL at Cleveland-Hopkins International (CLE), has opened two concepts near the Concourse B security checkpoint: Travel + Leisure Travel Store and Kidsworks.
At the Travel + Leisure Travel Store, created by Hudson Group, passengers will find luggage and travel accessories such as rolling luggage, duffle bags, travel blankets and pillows, and messenger bags.
Kidsworks, another Hudson concept, offers toys, crafts, travel games and toys, electronic games, plush toys and dolls, and children’s books.
“Specialty concepts such as the Travel + Leisure Travel Store and Kidsworks help to make the AIRMALL at CLE a truly dynamic concessions program,” says Tina LaForte, vice president of AIRMALL Cleveland. “Travel + Leisure is sure to delight the enthusiastic traveler, and Kidsworks will be a one-stop shop for parents looking for a unique gift or families hoping to keep their children entertained with an educational toy, game or book on-the-go.”
“The Travel + Leisure store and Kidsworks join several well-known concepts and Cleveland originals that are located in the airport’s Main Terminal,” says Airport Director Ricky Smith. “We’re pleased at how the concessions program at CLE continues to grow and transform, and we know passengers are responding favorably to the wide array of offerings now available.”
In other AIRMALL news…
As permanent improvements are made to existing concessions shops, AIRMALL at Boston Logan International (BOS) has opened virtual duty free stores in Terminals B and E, enabling passengers to buy liquor, tobacco and fragrances that are then packaged and delivered to their gates.
“At AIRMALL Boston, we are pleased to be opening a new chapter in duty free retail with the addition of International Shoppes as the designated operator,” says Michael Caro, vice president of AIRMALL Boston. “Their commitment to quality and customer satisfaction is well documented, and we know they will take our duty free offerings to new heights. The virtual stores are a perfect example of the level of passenger engagement that travelers can expect. They are typically seen in other parts of the world such Europe and Asia, but while International Shoppes undertakes the task of updating and refreshing the permanent units here in Boston, they are ensuring that passengers can still purchase top-shelf duty-free merchandise virtually since actual space is limited.”
Ranging in size from 20 to 50 feet, the virtual stores can be found in front of three barricades; they show the duty free goods available for purchase, and associates with tablet devices can perform credit card transactions and then arrange for delivery to the passenger’s gate, up to 40 minutes before departure.
“At International Shoppes, we realize that accessibility and convenience are the keys to customer satisfaction, and that is particularly true during a transitional phase,” says Scott Halpern, vice president of International Shoppes. “We’re working closely with vendors such as William Grant and Sons, a liquor distributor, to transform what was a barricade into a revenue-generating operation that focuses on travelers’ needs while we work to provide new and more exciting stores.”
The permanent duty-free units are expected to open later this year.
