Phoenix Sky Harbor International (PHX) has awarded Alliance Airport Advertising a seven-year contract, with a three-year potential expansion.
“We are delighted to be awarded the Phoenix Sky Harbor International contract,” says Shauna Forsythe, president and CEO of Alliance. “Phoenix is a dynamic, growing market and we’re confident this relationship will have tremendous benefit to both parties.”
The company will be investing approximately $3M in advertising equipment at the airport as part of the agreement. The contract includes a minimum guaranteed payment to the city of Phoenix of $3.1M each year, or a percentage of sales revenue, whichever is greater.
“We have significantly increased the advertising sales in all airports under the Alliance program,” says Forsythe. “We are confident that the same results will be delivered for Sky Harbor.”
Installation of the new equipment will take place during the first half of 2013 and will include energy-efficient LED backlit signs, a digital network throughout the concourses and in the baggage-claim area, product and floor displays, a new interactive courtesy phone center with wayfinding and digital screens, and banners. Alliance also will offer specialized sponsorship and branding packages, along with convention and event packages for companies that want to target convention business.
