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Avolta Launches NBA Promo At LAS

Avolta is partnering with watch company Tissot and the National Basketball Association for an airport activation to drive awareness of the NBA Summer League in Las Vegas. The month-long activation is in Terminal 3 at Harry Reid International Airport (LAS).  

Tissot has been the Official Timekeeper of the NBA since 2015, so travelers will have the chance to shoot some virtual hoops in Tissot’s high-energy, action-packed “Buzzer Beater” game. A mixed-reality experience, Buzzer Beater will test a passenger’s free-throw skills on a pop-up, digital basketball court in a race against a 24-second shot clock.  

The activation is further supported digitally with a dedicated campaign page on Avolta’s Reserve and Collect website. Members of Avolta’s loyalty program, Red By Dufry, also have the opportunity for a chance to win two tickets to the Las Vegas NBA Summer League at the Thomas & Mack Center in July 2024. Additionally, travelers who visit the Terminal 3 Tissot pop-up this month and purchase a watch will receive a luxury travel watch roll as a special gift. 

“Traveling through an airport is no longer about arriving early to sit at your gate and wait. There are numerous opportunities to explore — and even play!” said Kate Herzig, Avolta executive vice president, duty free, North America. “As part of our Destination 2027 strategy, Avolta strives to make a traveler’s journey as exciting as their ultimate destination, and we are thrilled to be able to leverage our partnership with Tissot and its long-time relationship with NBA to bring this innovative, traveler-centric activation to Harry Reid International Airport so we can engage passengers in such a surprising and fun way.” 

Tissot NBA with Buzzer Beater is the third collaboration between Tissot and Avolta in less than a year. Last summer, Avolta partnered with Tissot to bring the excitement of MotoGP to Adolfo Suárez Madrid-Barajas Airport in Madrid (MAD) with the Tissot MotoGP simulator and, last November, Tissot brought the NBA excitement to Heathrow Airport (LHR) in London.