Design and production agency Bloommiami has created a 356-square-foot shop for Diageo inside the Terminal D duty free store in Dallas/Fort Worth International Airport (DFW).
The shop will offer spirits brands like Johnnie Walker, Buchanan’s, Bailey’s and Captain Morgan. Travelers can sample select spirits at a custom tasting bar within the store.
Other special design features of the store include a mesh ceiling of copper coils and laminate beams, creating a varied texture that functions as an eye-catching sculptural piece, and illuminated text that highlights quotes about Diageo’s selection of spirits.
“Our design allows Diageo’s brand to stand out and control its environment within its host store,” says Darin Held, partner at Bloommiami. “Diageo’s marquis products are prominently showcased in a space that allows travelers to be a part of the Diageo experience.”