Clear Channel Airports, Burberry and Coty have partnered with JFK International Air Terminal, LLC on a pop-up experiential retail activation.
Travelers through John F. Kennedy International’s Terminal 4 can visit the temporary installation and test the Burberry Goddess fragrance. A brand representative is on hand in the location to assist and answer questions. Travelers choosing to purchase the fragrance can do so either within the temporary installation or at select DFS Group Ltd. locations.
Launched in early July, the experiential opportunity is expected to be active through mid-August.