Clear Channel Airports, a division of Clear Channel Outdoor, has launched a new indoor digital media network at Philadelphia International (PHL).
The network features 35 digital components in eco-friendly digital technology, including two 15-foot video walls; eight vertical column displays that allow for synchronized digital content to accompany passengers along the highest traffic corridor at the airport; and 25 70-inch screens running throughout the concourses and baggage-claim areas.
The company says it has signed on several major brands to use the network to better engage with travelers passing through the city, including US Airways, Radisson Blu Hotels & Resorts, Barracuda Networks, Saint Joseph’s University and the Philadelphia Museum of Art.
“Philadelphia International is among the first airports in the U.S. to introduce synchronized digital content to its advertising and passenger engagement program,” says John Moyer, senior vice president for airport development at Clear Channel Airports. “This digital media network will offer prolonged and direct exposure, allowing brands and products to engage travelers as they move around the terminals.”
The new installations are part of a seven-year contract awarded last year.
