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ClearChannel, DoubleTake Launch Carousel Ads

ClearChannel Interspace Airports and DoubleTake Marketing are bringing advertising to the baggage-claim areas of Kansas City International (MCI).

“Interspace is very excited to partner with DoubleTake on this project and we look forward to enhancing our overall advertising program at the Kansas City International Airport,” says Andrew Kuncio, properties manager for Clear Channel Interspace Airports.  “The new type of advertisement will create a sense of ownership for the advertisers and it will successfully get the advertisers message across to all travelers.”

Using the ADspressive(TM) Graphic, advertisers can display a large banner on the moving portion of the baggage carousel. Each advertiser has a fully branded carousel, as well as smaller ads on 30-foot portions of other carousels throughout the airport.

“Baggage Carousel Advertising is unique, as it is the only medium where travelers stop to watch the advertisements while awaiting their luggage to arrive from the plane,” says Zack Clark, DoubleTake Marketing co-founder and chief operating officer. “In addition, friends and family meeting the traveler also view the moving ads, exponentially increasing the exposure of our advertising clients.”

Isle of Capri Casino and Harrah’s North Kansas City are the first two companies to take part in the program. Carousel ad locations can be found in Terminal A (A2 and A4), Terminal B (B2 and B3) and Terminal C (C1, C3 and C5).