SSP America, a division of SSP Group, announced this week that Lana Cramer has been promoted to the executive ranks in the newly created position of vice president of brand strategy and communications.
Reporting into Michael Svagdis, CEO of SSP America, Cramer will collaborate with senior organizational leaders across the SSP Group to implement an integrated communications strategy designed to share the company brand story with key internal and external stakeholders.
Cramer joined SSP America in 2014 and previously served as a member of the company’s business development team responsible for achieving ambitious corporate growth. Her responsibilities have included management of corporate sponsorships, face-to-face engagement activities and production of a complex proposal and presentation program.
“We’ve made the important decision to elevate the communications role to the executive level given the importance we place on engaging effectively with our stakeholders which includes our current and prospective team members,” said Svagdis. “Our goal is to capitalize on Lana’s creativity and proven track record of launching new initiatives in order to build a robust communications program we see as vital to our ongoing growth and ever-present focus on building a strong culture.”