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Creations At Dallas Undergoes Rebranding

Creations Global Retail has merged several divisions into one entity.

The new brand encompasses Creations At Dallas, Creations POP, Alexander Plastics, Woodworks and Creations Asia, says CEO Ben Goldfarb.   

“Creations Global Retail is our response to the growing global markets,” he says. “We have merged all of our retail manufacturing divisions into one company with a sole purpose: to build retail environments.”

With the concept, the company hopes to promote the idea that it is not just a U.S.-based company, but a global one.

“Creations has conducted business in the international arena for years, and with our Asian operation expanding, Creations Asia, we feel it’s time to draw attention to our growth in the international market place,” he says.