Denver International (DEN) has seen a 10-fold increase in use of its Wi-Fi since switching to a free model about three weeks ago.
The airport, which had been charging a $7.95 fee for 24 hours of access, had previously been seeing between 18,000 and 20,000 users a month. DEN has replaced some of the lost revenue through a sponsorship partnership with FreeFi Network, a Los Angeles-based company that is providing advertising.
Before users can login to the Internet they will watch or scroll through a few advertisements, says Jeff Green, a DEN spokesman. He cited the trend toward airport and non-airport locations providing free Internet access for patrons as a reason for the move.
“We’ve always been a modern and leading-edge airport,” he says.
The free service is available in the main terminal and all three concourses.