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DFS Group Celebrates US Open at JFK

Bacardi Global Travel Retail and the DFS Group are bringing the US Open tennis experience to JFK T4 at John. F. Kennedy International Airport (JFK) with a new shopper marketing campaign that lets travelers sample the official cocktail of the US Open, the Grey Goose Vodka Honey Deuce, and purchase a limited-edition Grey Goose US Open bottle with a tennis ball design.

The grand event of the tennis-themed shopper marketing campaign at the airport is a spectacular tennis-court inspired bar and pop-up retail unit located on the concourse right outside the DFS store in JFK T4.

The installation features a large media screen which shows live matches from Queens during the tournament, the Grey Goose ‘Live Victoriously’ global brand campaign show-reel, and the chance for travelers to live-stream their own ‘winning moment’ photos while they join in the fun.

“It is part of DFS’ mission to delight our discerning customers with products and experiences which are interactive, engaging and convivial,” says Brooke Supernaw, DFS Group senior vice president of spirits, wines, tobacco, food and gifts. “Partnering with the US Tennis Open and Grey Goose gives our traveling customers the chance to celebrate an iconic event and also take home a limited-edition commemorative bottle.”

The Grey Goose creative installation at JFK T4 was designed by Glock in London and produced and installed by retail-focused design and production agency, Bloommiami.