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Digital Art Project Arrives At LAX

A new $6M digital art installation is the finishing touches on the renovation of the Tom Bradley International Terminal at Los Angeles International (LAX).

The video-based work, known as the “Wow Project,” feature two permanent fixtures: a 25-sreen video wall near the concessions area and “Filmstrip,” a curve of 58 video screens that go through the meeter/greeter area. Seventeen artists contributed digital artwork with themes such as the passage of time and motion.

“It’s a nice tie-in to Los Angeles,” Sarah Cifarelli, manager of Los Angeles World Airports’ art program, told Airport Improvement Magazine. “Travelers don’t mistake they are anywhere else but the land of culture, media and film.”

She says LAWA selected the digital art because it best reflects the area.

“Video art is not like a painting that you can see as you walk by,” she told the magazine. “It requires a little more attention and commitment on the viewer’s behalf. This is the perfect medium for people who have the time to take in the video art and let it wash over them.”

There are three hours of video imagery, and guests are able to sit down to view the art in a nearby seating area.

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