Outdoor advertising specialist JCDecaux S.A. has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International’s (LAX) Tom Bradley International Terminal.
Tiffany & Co. will be the exclusive outdoor media partner on the Digital Clock Tower, promoting the company’s new timepiece collection.
The clock tower is a first of its kind in North America, according to JCDecaux officials. It provides Tiffany & Co. an iconic four-sided digital platform at the center of the new international terminal. The high-definition digital structure stands 72 feet tall. It reaches all departing travelers and dominates the terminal’s Great Hall.
“Tiffany is excited to be the first exclusive media partner on the Digital Clock Tower to highlight our new collection of watches,” says Catherine Lacaze, Tiffany’s vice president of marketing for northern America. “Our founder, Charles Lewis Tiffany, defined the spirit of a New York minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring.”
