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DTW Launches SOAR Program

Detroit Metropolitan Wayne County Airport (DTW) has launched “Small Business Operators Arriving Ready” (SOAR), a program to create access and opportunity for business owners to operate their specialty retail concept in the airport’s Warren Cleage Evans Terminal.

Through SOAR, small business operators can showcase their products to thousands of domestic and international travelers every day. Interested business owners are invited to attend a SOAR Outreach Event on Tuesday, February 13. During the event, airport staff will provide an overview of SOAR and discuss the minimum qualifications for the program.

DTW will host an informational workshop the following week at which participants can learn about the Request for Proposals (RFP) process and how to be a successful business operator at DTW.

“Small businesses are at the heart of Michigan’s economy,” said Chad Newton, Wayne County Airport Authority CEO. “Considering DTW’s multi-billion-dollar economic impact each year, we are in a prime position to empower entrepreneurs as they take their small businesses to even higher heights. SOAR will also expand our concessions program by giving DTW customers more specialty retail options in the Evans Terminal.”