Hudson, a Dufry company, this week announced a partnership with The House of LR&C ,the fashion house of Super Bowl winning quarterback Russell Wilson and Grammy winning singer-songwriter Ciara, to bring their clothing line to airport retail stores.
As part of the deal, two clothing lines from The House of LR&C will be carried in U.S. and Canada airports and be available exclusively in select duty free and specialty retail stores operated by Hudson.
The brand will debut early next year inside the Gallery ORD store at Chicago O’Hare International Airport (ORD) Terminal 5, with additional locations in development.
“Hudson has always prioritized giving back and creating development opportunities for the minority-owned companies we do business with,” said Freda Cheung, executive vice president, duty free and Chair of Hudson’s Diversity & Inclusion Committee. “The House of LR&C shares many of the same values as we do, and is a strong representation of how a brand ethos can lead to meaningful change. Together, we are confident that we will connect travelers to what is important to them, while also delivering a shopping experience that is better for our communities.”
The House of LR&C brand works to blend fashion with sustainability, all at an accessible price point. Going forward, travelers will be able to shop a curated selection of products from Wilson’s Good Man Brand and LITA by Ciara, which stands for “love is the answer.” LITA offers a selection of contemporary dresses, sweaters, outerwear, and accessories.
To celebrate the new partnership, Hudson and The House of LR&C are hosting a fashion show fundraiser at the Airport Minority Advisory Council (AMAC) Airport Business Diversity Conference in Chicago, featuring a video appearance from Russell Wilson and Ciara.
A portion of the proceeds from purchases at the event will be donated to the AMAC Foundation which supports minorities and women pursuing careers in the aviation industry.