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Hudson Expands Sunglass Hut Partnership

Hudson, a Dufry company, is expanding its partnership with Sunglass Hut and will now exclusively operate new stand-alone Sunglass Hut travel retail stores in the U.S. and Canada.  Hudson currently operates six of Sunglass Hut’s 32 standalone travel retail locations in North America, as well as more than 50 Sunglass Hut on-the-go corners in Hudson stores.

Under the expanded partnership, the Hudson-operated stores will now emulate the Sunglass Hut experience as each location will boast an extensive selection of styles and designs to allow travelers to explore new brands and find their go-to favorites, including Oakley and Ray-Ban.

Mobile POS and other frictionless checkout capabilities will also be available, making it even faster and more convenient for travelers to purchase their premium eyewear at Hudson stores.

“We are excited to expand our partnership with Sunglass Hut to offer greater accessibility to this iconic brand in more locations,” said Brian Quinn, executive vice president and deputy CEO of Hudson. “Becoming the exclusive third-party licensee for Sunglass Hut travel retail stores reaffirms our commitment to delivering the products and concepts travelers have come to expect and continues to make Hudson’s stores some of the most sought-after shopping destinations in the industry.”