Hudson, a Dufry company, has secured a contract extension with the Clark County Department of Aviation, to provide concessions at Harry Reid International Airport (LAS) through 2038.
As part of this new deal, Hudson will convert 17 of its 31 existing stores into all new concepts in 2022 and 2023, increasing its travel convenience and specialty retail footprint and complementing its current premium brand offering, including duty free.
The new stores will feature striking design elements inspired by “The City of Lights,” additional product selection from local brand partners like Ethel M, and expanded digital touchpoints.
Red By Dufry will also be available in select stores so that travelers can engage with Hudson before, during, and after they travel and receive exclusive benefits every time they shop. Hudson will also increase the presence of digital-first payment options, which will allow team members to spend more time assisting travelers. This includes doubling the number of checkout registers and introducing mobile POS and other frictionless checkout capabilities.
“With this new extension, we have the opportunity to reinvent our store concepts and product selection to create unique shopping experiences designed for today’s retail environment and traveler, leveraging our strengths in travel convenience, specialty retail, ad digital innovation,” said Brian Quinn, executive vice president and deputy CEO of Hudson.
Spanning more than 25,500 square feet across Terminal 1, Terminal 3, and the D Gates, the reimagined stores include Hudson, Hudson Nonstop, Brookstone, Evolve by Hudson, The Atrium, Sunglass Hut and UNOde50, which features jewelry from Spain. The new stores will operate under Hudson Las Vegas JV, a joint venture between Hudson and its Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partners: AC, BTU Gift & News, Epicure International Group, and SB Specialties.