Hudson Group has launched a new website as a part of an ongoing brand evolution.
“We are no longer just a newsstand,” says Joe DiDomizio, president and CEO. “We are a true travel retailer. Our mantra and drive is to be the ‘Traveler’s Best Friend.’ And our new website not only reflects that personality, but also our Hudson core value of innovation.”
The new site features interactive elements, such as the teaser video that automatically plays when the homepage opens. Other features include an interactive map showing Hudson’s locations worldwide, embedded social media posts, an infographic explaining the company’s core values and a timeline documenting Hudson’s history.
“You don’t tell people what your culture is, you show them,” says Steve Goulbourne, creator director at Hudson. “That’s what we’ve tried to do with the new website and all aspects of our refresh.”
