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Hudson Rolls Out Red By Dufry Loyalty Program

Hudson, a Dufry company, this week announced the debut of Red by Dufry, a loyalty program that enables travelers to shop in Hudson stores and unlock exclusive savings just by enjoying their favorite travel items.

Now accepted in both Hudson’s travel convenience and duty free stores in North America, as well as in over 50 countries globally where Dufry operates, Red By Dufry is an all-encompassing program designed to give back to its most devoted travelers before, during, and after they travel.

“The loyalty we have with our travelers has always been a critical part of who Hudson is, and so we are thrilled to provide them with even more value, choice, and ways to engage with us,” said Jordi Martin-Consuegra, Hudson CEO. “With the introduction of our Red By Dufry loyalty program, we are giving travelers yet another reason to shop at our stores while finding new opportunities to deliver our Traveler’s Best Friend experience, no matter where they travel.”

Red By Dufry members will be able to immediately start receiving exclusive discounts and earning points every time they buy the products and brands they love, and all new members instantly obtain Silver status, receiving five percent off every purchase no matter how often they shop or how much they spend. The more points a member accumulates, the faster they are able to unlock new membership tiers and enticing higher-level discounts – including seven percent off for Gold members and 10 percent off for Platinum members.

The loyalty program includes savings on car rentals from Avis and SIXT as well as the ability to earn additional Red By Dufry points when booking hotels on the HotelsCombined web stie.