“The Voice’s” CeeLo Green reunites with Goodie Mob Live at JFK Airport as part of JetBlue’s
Live From T5 Concert Series
The latest installment of JetBlue’s Live From T5 marked the first time a hip hop artist has been featured in the concert series. Southern hip-hop group, Goodie Mob, took center stage at JFK airport Monday September 9th 2013. All original group members, including Big Gipp, Khujo, T-Mo, and Grammy award-winning artist CeeLo Green, came together to reunited after a 14-year hiatus. Their performance included some of their classic hits including “Dance No Mo”, “Soul Food,” and their newest single “Special Education” featuring Janelle Monae.
“It’s an honor for Goodie Mob to be the first hip hop group to perform during JetBlue’s unique Live From T5 Concert series,” said Goodie Mob’s CeeLo, Big Gipp, Khujo and T-Mo.
JetBlue‘s Live from T5 concert series first debuted in 2009. Over the past 4 years, it has played host to performances by a wide range of artists, including American Princes, Alberta Cross, Taylor Swift, Bruno Mars, and Justin Townes Earle, among others. The concert series was developed in partnership with Superfly Marketing Group, a division of New York-based Superfly Presents, an entertainment and marketing company focused in creative programming.
“JetBlue’s Live From T5 concerts brings our customers something special and unexpected,” said Lisa Borromeo, JetBlue’s director of brand management and advertising.
To celebrate their reunion, press and contest winners were also treated to a #Goodiebus that had lucky fans riding in style to the JetBlue terminal, with the artist’s new album, Age Against the Machine, playing as the soundtrack. After the show, fans and the press were treated to a photo opportunity with the group.
The artist’s management company, Primary Wave Music, was well represented as many were part of the traveling party accompanying the group from Las Vegas. Onsite content was captured by many contributors, and social sharing was encouraged on Twitter with a #LFT5 hashtag. The footage featured in the video was shot by Airport Revenue News and the Justin Bare Company.