Latrelle’s Management has won a 10-year prime concessions contract at Houston’s William Hobby Airport (HOU). The agreement is projected to generate as much as $74 million in revenue for Houston Airports. The contract was approved Wednesday by the Houston City Council.
The win marks the first prime contract for Latrelle’s, which is ACDBE-certified and has operated at HOU and at George Bush Intercontinental Airport (IAH) for 35 years.
“In 1985, my father’s first airport location was a 350-square-foot bakery in Hobby Airport. With today’s decision by this City Council, we will now operate over 17,000 square feet of Hobby Airport’s food and beverage locations. What an opportunity,” said Kenneth James with LaTrelle’s Management Corporation. “We are a local, family-owned and operated business. This is proof that given the access to compete on equal footing, small companies can execute large responsibilities. This is a privilege and an honor. We are humbled and grateful.”
The new food and beverage program will feature a combination of local Houston flavors and national brands, specially curated so that the offerings are well-balanced, robust and meet the needs of all guests.
The local concepts include iconic Houston landmarks Common Bond Bistro and Bakery, Velvet Taco, Pinks Pizza and Dish Society, while national brands will include Wendy’s, Peet’s Coffee, Dunkin’ Donuts and Jersey Mike’s Subs.
“Because LaTrelle’s is rooted in Houston, I am confident that the variety of local, regional and national concepts will raise the bar on our world-class customer experience while ensuring all of our guests experience the ‘‘Houston friendly’ hospitality that comes with Hobby Airport being a five-star global service gateway,” said Jim Szczesniak, chief operating officer for Houston Airports.
Houston Airports anticipates LaTrelle’s Management’s transition into the concessions program at Hobby Airport to begin in April 2023. Houston City Council is slated to review a second concessions contract for Hobby Airport in the coming months.