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Lenovo announcing market entry through LAX advertising campaign

Los Angeles International (LAX) has teamed with JCDecaux on an advertising campaign that will announce the market entry of Lenovo.
The company will welcome all inbound passengers its message – that Lenovo has the best engineers that make the best PCs – with nine back-lit displays installed in Terminals 1 through 8 and the Tom Bradley International Terminal. The displays incorporate 57-inch HDTV screens embedded in an over-sized backlit display.

Lenovo hopes the campaign will help quickly establish its brand in the US. The company is well known overseas but new here.