Los Angeles International (LAX) has teamed with JCDecaux on an advertising campaign that will announce the market entry of Lenovo.
The company will welcome all inbound passengers its message – that Lenovo has the best engineers that make the best PCs – with nine back-lit displays installed in Terminals 1 through 8 and the Tom Bradley International Terminal. The displays incorporate 57-inch HDTV screens embedded in an over-sized backlit display.
Lenovo hopes the campaign will help quickly establish its brand in the US. The company is well known overseas but new here.