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MIA Jet Bridges Feature HSBC Campaign

HSBC has brought its branding campaign to Miami International (MIA).

The financial services company will showcase its brand throughout the interior and exterior of 102 jet bridges. Interiors will show HSBC’s “Points of Value” campaign, showing how values can make the world a richer place and illustrating benefits of the company’s HSBC Premier banking service.

“Miami International Airport is a crossroads for literally millions of people each year, particularly those travelling to and from Central and South America,” says Kevin Martin, executive vice president of personal financial services for HSBC Bank USA, N.A. “HSBC’s strong presence in these markets and growing network in Florida makes Miami a natural place to continue building awareness of our brand.”

The company has been in Florida since 2000 and now operates 20 retail branches, a dedicated commercial banking facility and office of the private bank. It began jet bridge advertising at Heathrow (LHR) in 2001, and now is in 41 airports in 17 countries.