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Paradies Lagardère Unveils TODAY Retail Brand At SDF

Paradies Lagardère has introduced its new TODAY retail brand at Louisville International (SDF).

Located in the upper level pre-security area, the store is the product of an exclusive partnership between TODAY and Paradies Lagardère. The themed travel essential concept offers newspapers, magazines, beverages, electronic accessories, gourmet snacks and branded merchandise.

“We’re thrilled and appreciative to grow our long-standing partnership with the Louisville International Airport and unveil the first-ever TODAY airport retail store,” said Gregg Paradies, president and CEO of Paradies Lagardère. “Along with new locations Kentucky Bourbon Trail and Brooks Brothers, and our other great retail brand partners, Paradies Lagardère is happy to give travelers at the airport not only well-known international brands, but the ability to shop local as well.”

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