ReachTV, the largest airport television network in the U.S., this week announced a multi-year partnership with Sport 24, the IMG-owned live sports channel for the inflight and on-ship industry, that will provide global brands with the opportunity to target travelers throughout the passenger journey.
Sport 24 currently broadcasts live action from major sporting events and leagues including NFL, NBA, NHL, the Premier League, the golf majors and the tennis grand slams. The channels are shown on a number of international airlines including JetBlue, Etihad, Emirates, Turkish Airlines and Singapore Airlines. Other airlines will be added throughout 2022.
“This partnership with IMG creates a complete travel media partnership,” said ReachTV CEO and founder Lynnwood Bibbens. “It will enhance ReachTV’s existing media sales against live NFL programming, now enabling us to sell across all other live sports reaching the vast inflight and cruise audience. We are just scratching the surface of this partnership, as ReachTV can continue to grow our original content and sell across new territories.”
The new partnership comes on the heels of ReachTV’s move into live sports, highlighted by their multi-year licensing agreement with the NFL. The company is expanding their library of content, which includes partnerships with NBCU, The Tonight Show with Jimmy Fallon, SNL, The Today Show, The Kelly Clarkson Show, as well as original content from ReachTV’s studio, AMC, Live Nation, Rotten Tomatoes/Fandango, Fast Company and more.