ReachTV has promoted two senior level executives to support the free, ad-supported streaming television network’s rapid growth into global markets. Demetria Wideman has been promoted to executive vice president, head of growth; and Ashley Maloof has been elevated to executive vice president, head of customer success. Both are effective immediately.
“Demetria and Ashley have helped ReachTV achieve tremendous success as a streaming television network,” said Lynwood Bibbens, CEO of ReachTV. “Growing their roles is key to achieving our three-year plan which will see us grow our distribution globally and continue to optimize and scale our offerings to advertisers.”
In her new role, Wideman will focus on increasing ReachTV distribution in airports and other travel-related outlets globally. She leads the ReachTV team in leveraging internal data and other strategic partnerships to build a powerful data warehouse and dashboard for airport and advertising clients. This data project is positioned to amplify business intelligence and support multiple strategic initiatives for ReachTV partners by providing access to real time data and consumer insights. Wideman was previously a business development executive at ReachTV, and also spent several years at Hartsfield-Jackson Atlanta International Airport (ATL).
Maloof will oversee the end-to-end user experience of innovative, new features that ReachTV will be rolling out to its airport and agency partners. She will continue to own key stakeholder relationships and lead with a customer-centric approach to speed up time to value. Maloof has been with the company since its inception, helping achieve widespread distribution of the network and is uniquely positioned to demonstrate ReachTV’s value across media, tech, and data to deliver best in class service to advertising clients.