SSP has signed a deal giving the company exclusive rights to operate Panos bakeries in Belgian rail stations. It has acquired 22 units across the SNCB-operated network, including the location at Brussels Midi Station.
The move quadruples SSP’s presence in Belgium, where it already operates outlets at rail stations and motorway service areas.
“We now plan to use this established operation as a foundation for future expansion in the travel sectors across the country,” says Vincent Romet, managing director of SSP France and Belgium.
Panos specializes in breads and locally renowned viennoiseries. The company was founded in 1982 and now operates more than 150 outlets in shopping malls and travel locations across the country.
“We’re delighted to be adding Panos to our portfolio,” Romet says. “We’ll be investing heavily in this very popular brand to ensure that its growth continues in the travel sector.”