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Team Named To Develop Art, Signage For JFK NTO

The Port Authority of New York & New Jersey (PANYNJ) and Arup today announced the team that will deliver the art, branding, and digital experience program for The New Terminal One (NTO) at John F. Kennedy International Airport (JFK). 

The Arup-led team is tasked with developing an experience for travelers who will use NTO that feels uniquely New York during every step on journey.Arup best-in-class designers and curators – known collectively as the XD team – include Pentagram, WeShouldDoItAll (WSDIA), Karlssonwilker, Gentilhomme, and Culture Corps.  

In addition to leading the team and strategically developing the program, Arup is leading the digital experience design that will include a carefully curated environment with elements like dynamic digital signage, art installations, and a cohesive brand identity under the umbrella of JFK’s overall branding guidelines. 

“The public identity of the New Terminal One at JFK International Airport must reflect its home and our values, which means a stellar NTO art program to serve as an extension of JFK’s home city or a sneak peek for our international friends into their final destination – our region,” said Kevin O’Toole, PANYNJ chairman. “The art, the branding and the signage must work together to deliver the modern 21st Century airport experience that the new JFK will offer.” 

The New Terminal One’s first 14 gates are scheduled to open in 2026. When fully complete in 2030, the New Terminal One will be the largest terminal at JFK with 23 gates and more than 300,000 square feet of retail, dining and lounge space over a total footprint of 2.4 million square feet.