WHP Global, the parent company of Toys”R”Us, has partnered with travel retailer Duty Free Americasto open the first-ever Toys“R”Us airport store at Dallas/Fort Worth International Airport (DFW). The Toys“R”Us store will be located in Terminal A, and is slated to open in the fourth quarter of 2023.
“We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” said Jerome Falic, CEO of Duty Free Americas. “Toys“R”Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers.”
Travelers visiting the store will be welcomed by a life-sized custom Geoffrey the Giraffe 3D sculpture perfect for a family photo, before discovering a curated selection of toys and games from the hottest brands. With demonstration tables for hands on play and iconic brand elements throughout, the new airport store brings a fun Toys“R’Us experience that caters to gift buyers on-the-go and parents traveling with children.
Yehuda Shmidman, chairman and CEO of WHP Global, signaled the company’s expansion goals, saying, “We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys“R”Us airport store, an exciting new concept that we believe could roll out in airports around the world.”