WH Smith North America (WHSNA), incorporating Marshall Retail Group and InMotion, has opened six new concepts at Newark Liberty International Airport (EWR) Terminal A, including the company’s first ever sports-themed store, Play the Field.
The six new stores include a bright and vibrant LEGO store and two InMotion locations, providing Terminal A passengers with tech and electronic essentials. These openings bring the number of InMotion stores at EWR to five.
WHSNA is also launching Just Jersey, an open-air concept with New Jersey-themed apparel, souvenirs and gifts, as well as an assortment of items and consumables from local vendors.
The Play the Field location features branded merchandise from a variety of New York area-based professional sports teams, including the Yankees, Mets, Giants, Jets, Knicks and Nets. The final concept included in this wave of openings is EWR’s second New Jersey Monthly location, offering news and a selection of travel necessities.
“We are proud to expand our prolific store portfolio at Newark Liberty International Airport and would like to express our gratitude to our wonderful store partners Pady Regnier with Airport Retail Group, Sandy and Terri Roberts with Onsite Retailers, Maurice Ojeda with FAD Marketing & Concessions and Tonja Pastorelle with Pastorelle Marketing Group, as well as the Munich Airport NJ team for their help bringing these unique concepts to fruition.” said Toby Keir, CEO of WH Smith North America.
WHSNA now operates 20 stores inside EWR, including concepts like AMERICA!, Vue New Jersey, ShorePoints Market and more.