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XWELL Partners With HydroMassage

XWELL, formerly the XpresSpa Group, announced partnership with HydroMassage and Human Touch®, manufacturers of hands-free massage equipment, to introduce fully autonomous and customizable services in select XpresSpa and Treat locations in the U.S, beginning early next year.

XWELL will launch the new offerings in up to seven spas across the company’s portfolio of 33 retail locations.

The HydroMassage Lounge utilizes water to provide users a full-body massage. The Human Touch Novo XT PRO delivers fully personalized therapy through high-performance robotic massage with zero gravity capabilities and Cloud Touch acupressure to manipulate the body and stretch muscles. Guests will have the ability to control the duration, speed and strength of their massages.

“The partnerships with HydroMassage and Human Touch are a complementary extension of our strategy to further leverage technology solutions to refresh our airport offerings,” said XWELL CEO Scott Milford. “Especially in today’s tight labor market, we’re focused on avenues to enhance our services that meet the needs of our guests as well as our business goals. HydroMassage and Human Touch are perfect additions to our expanded suite of tech-powered offerings such as VR powered by Oculus and MiNiCures by Clockwork.”