Vancouver International Airport (YVR) is partnering with TTG Canada to open the airport’s doors to strategic sponsorship and naming rights opportunities.
YVR and TTG will invite organizations to consider sponsoring areas or assets of the airport to enhance the overall passenger experience at YVR while reaching thousands of travelers, visitors, and employees each day. Examples of those opportunities include building kid-friendly play areas, creating wellness pods to provide passengers a space to disconnect, or furthering YVR’s sustainability efforts through carbon offset initiatives.
“We are exploring new and innovative ways to connect with our passengers and community. Partnering with TTG Canada and opening YVR for strategic sponsorships is a game changer,” said Robyn McVicker, YVR vice president, Passenger Journey. “This is a unique opportunity for the best organizations in B.C. to showcase their brand and values throughout the airport to a global audience. For passengers, they can expect an improved airport journey as we leverage these innovative partnerships to offer new and exciting experiences throughout YVR.”
Throughout its expansive facilities, TVR airport boasts numerous touchpoints for marketing and sponsorship opportunities, both airport ad TTG Canada officials said.
“Rarely in the strategic marketing and sponsorship game do you get such a wealth of opportunity to truly enhance and improve a consumer’s journey, and have access to incredibly meaningful brand touch points,” said Bill Cooper, TTG Canada COO. “The team at TTG Canada is looking forward to helping harness this opportunity while simultaneously working with partners to further augment YVR’s well-earned accolades.”