AMERICA! has brought its new store design to Washington Dulles International (IAD).
The 953 sq. ft. store, located in the new 12-gate extension of IAH’s Concourse B, offers AMERICA!’s standard mix of regional- and American-themed gifts. A significant portion of the sales since the Jan. 12 opening has come from collectible merchandise related to the inauguration of President Obama, says Jane Crawford, president of AMERICA!.
“Whenever opening a new store in a new project, I always feel trepidation regarding whether sales projections will be met and the investment risk pays off,” Crawford says. “Thus far, this newest AMERICA! location has far exceeded my expectations – truly a home run!”