Areas USA, has appointed Marlene Coleman as director of strategic alliances, responsible for driving business development for the concessionaire.
Coleman brings more than 20 years of concessions experience, most recently as the concessions business development manager at Atlanta Hartsfield Jackson International Airport (ATL). In that role Coleman oversaw 53 concessions and 12 rental car companies, led strategic planning for driving revenue and optimizing budgets, developed RFP bid and evaluation processes and even supervised construction buildouts.
“We are excited to have Marlene join our team,” says Richard Schneider, Areas USA chief development officer. “She brings a wealth of valuable experience, and we look forward to working with her to build a stronger foundation for successful ACDBE partnerships.”