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BOS Ad Campaign Wins Adrian Award

Boston Logan International’s (BOS) “Meals to Fly” advertising campaign is the recipient of an Adrian Award.

The campaign consisted of three print ads and two radio spots, which won the bronze award in the overall Travel Services/Supplier category for “Positioning.” There were more than 1,300 entries from around the world. The awards ceremony was Monday night in New York City, N.Y.

“Meals to Fly” was created when airlines eliminated their in-flight dining service. Several restaurants in the terminals put together pre-packed meals that passengers could bring on their flights. The campaign was created by BOS; its advertising agency, ISM of Boston; and radio copywriting contributions from Richard Runci of Charlestown, Mass., to tell consumers about the options available to them.

“With Meals to Fly, our goal was to create and communicate a positive solution to a source of frustration for passengers,” says Danny Levy, director of communications and marketing for the Massachusetts Port Authority. “Our ad campaign has been successful in getting the message out, and as a result, we have seen a rise in passenger satisfaction and dining concession revenues.”

The Adrian Awards, presented by the Hospitality Sales & Marketing Association International, captures and showcases industry achievers and ROI-producing materials from hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, restaurants, and spas, as well as time share and extended stay properties and industry suppliers.