Results from a Nielson study commissioned by Clear Channel Outdoor Americas show that airports are an ideal environment for both business-to-business and consumer marketing programs.
“This new Nielsen research aligns with our belief that airport advertising is a captivating medium that effectively reaches both consumer and business travelers,” says Toby Sturek, executive vice president of specialty businesses for CCOA. “We look forward to sharing these and other insights with our advertising customers to help them maximize the effectiveness of their campaigns through strategic media placements and marketing activations across the hundreds of airports in which we have significant advertising presence.”
