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DTW Concessions program expanding

The Wayne County Airport Authority last week approved contracts that will add more than 30 new shops and restaurants at Detroit Metropolitan Wayne County’s (DTW) North Terminal, which will open next fall.
The program will have 50,000 square feet of new concession space, including 14 gift/news and specialty retail stores and 15 food and beverage outlets, including two food courts.

Five concepts entering the airport arena for the first time include Ruby Tuesday, Hockeytown Café©, Corona Bar & Grill, Cheeburger Cheeburger, and Paul Maison De Qualite, a European-style fresh gourmet deli.

The terminal will also include more recognized brands including Brookstone, Borders, USA Today Travel Zone, LePetit Bistro and XpresSpa.

Among the contract winners is Areas USA, which has been awarded 16 food & beverage locations in the new terminal.  Slated to open in the summer of 2008, the Areas USA locations in the North Terminal are forecasted to generate more than $250M in sales during the life of the ten year contract.  The 16 locations are expected to generate $20M in the first year alone.

“We understand what it takes to provide the highest standard of quality to travelers that visit the DTW airport,” said Xavier Rabell, CEO of Areas USA.  “This new contract further reinforces our strategy to expand in the U.S. market.”

Partnering with locally based Midfield Concession Enterprises, Areas USA will feature local brands such as Coffee Beanery and Sushi-Sora as well as national brands such as Ruby Tuesday, Wendy’s, Max and Erma’s, Quizno’s, and Champps Sports Bar.  The partnership will also introduce to the US the European-style deli ‘Paul’s’.

Areas USA is a division of parent company Areas, a hospitality and retail market leader in Spain and Latin America.

Stay tuned to ARN’s Newsflashes to learn more about other contract winners at DTW.