Hudson Group is revving up the retail options at Nashville International (BNA) with a specialty store showcasing Harley-Davidson.
The travel retailer teamed up with Boswell’s Harley-Davidson to open Boswell’s Music City Harley-Davidson over the summer. The store features a Dark Custom Nightster, a new retro-look bike, and also offers authentic merchandise from the famous motorcycle brand such as gifts, souvenirs, apparel and collectible items.
“The airport store will be an extension of our own fine stores, which feature only genuine Harley-Davidson and Boswell’s logoed products,” notes company President Bubba Boswell, whose family has been selling Harley-Davidson motorcycles in Nashville for three generations.
Joseph DiDomizio, president and chief executive officer of Hudson, says his company is eager to build a relationship with the motorcycle dealer.
“Boswell’s is the most recent store to be opened in the airport since our joint venture team won the contract to revitalize the airport’s retail program,” he says. “In the past year, we have brought to the airport great national brands and regional concepts that have the whole town talking.”