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SSP America Adds Fieri Concept At EWR

SPP America has opened Guy Fieri’s Flavortown Kitchen + Bar at Newark Liberty International Airport (EWR) Terminal A.

The restaurant’s design is inspired by Fieri’s exuberant personality combined with a local industrial vibe. It features an all-day menu consistent with the Fieri brand, including items such as Trash Can Nachos, Ain’t No Thing Butta Chicken Wing and Motley Que Pulled Pork Sandwich.

“Terminal A represents a new era for Newark Liberty and a harbinger of America’s future aviation industry considering the significant investment taking place,” said Paul Loupakos, SSP America senior vice president of development and airport retention. “We’re proud to be part of the Newark Liberty community, and we’re also now official citizens of Flavortown, and as Chef Guy says, ‘Plan to take passengers on a road-rockin’ trip down to Flavortown.’”

Fieri is one of the most recognizable celebrities and celebrity chefs in the U.S., with a long list of restaurants, cookbooks, and television shows to his credit. He has simultaneously become a philanthropic leader, raising millions of dollars for first responders and hospitality workers, as well as supporting literacy and culinary education through the Guy Fieri Foundation.

“Guy Fieri’s Flavortown Kitchen and Bar is a perfect fit in the new Terminal A at Newark Liberty International Airport and complements the offerings in the terminal,” said Elisabeth Sailer, chief commercial officer of Munich Airport NJ (MANJ), which operates Newark Liberty’s Terminal A. “As we continue to focus on providing passengers with a world-class travel experience, we are pleased to have partners like SSP America and Flavortown who are as committed as we are to surprise and delight passengers traveling through Terminal A.”